Giannis Avgoustidis, Altenar: “Trust is the foundation of lasting customer retention, extending far beyond the World Cup”

(AsiaGameHub) –   With Brazil solidifying its status as one of the globe’s fastest-expanding regulated betting markets, the upcoming World Cup offers a critical chance for operators to boost customer acquisition and retention. Giannis Avgoustidis, Regional Manager at Altenar, shares insights on how sportsbook providers can back Brazil-centric strategies using data, infrastructure, and localization.

Interview.— Given football’s deep roots in Brazilian culture, global events like the World Cup generate peak periods of betting activity and rivalry between operators. In this scenario, Altenar’s Regional Manager Giannis Avgoustidis details how providers can assist local brands in enhancing their performance during the tournament—from utilizing official data feeds to refining front-end experiences customized for Brazilian bettors.

The World Cup is always a huge event in Brazil. What sets it apart commercially for operators in the country?

Brazil eats, sleeps, and breathes football. During the World Cup, user engagement far exceeds what’s seen during regular domestic league games. For operators, this translates to:

• Notable surges in traffic, particularly on mobile platforms
• A flood of first-time depositors
• Higher levels of in-play betting engagement
• Elevated demands for speed and dependability

If your platform lags, suspends markets frequently, or lacks uniqueness, users will swiftly switch to competing operators.

What technical support can sportsbook providers offer operators during the tournament?

Preparation begins months before the tournament. From our provider’s viewpoint, we concentrate on three key pillars:

1. Infrastructure scalability: Conducting load tests to handle peak concurrent user volumes
2. Market depth: Providing hundreds of pre-match and in-play betting markets for each game
3. Low-latency pricing and settlement: Particularly vital for in-play betting

However, the true distinguishing factor is official data.

Let’s discuss official data feeds. Why are they crucial for a World Cup strategy?

Utilizing official data through authorized distributors provides operators with a significant competitive advantage.

Here’s why:

• Quicker data transmission: Reduced latency for live betting
• Enhanced integrity safeguards: Direct access minimizes the risk of manipulation
• More detailed markets: Player props, advanced statistics, and micro-markets
• Fewer market suspensions: A more seamless in-play experience and increased cashout options

In a tournament such as the World Cup—where every millisecond counts—unofficial or delayed data just can’t measure up.

How do these advantages translate to tangible commercial benefits for Brazilian operators?

Brazilian bettors are highly engaged and digitally literate. They compare odds, cash-out speeds, and user experience (UX) in real time. Official data allows for faster bet approval, more precise cash-out amounts, quick and transparent payout processes, and competitive in-play pricing.

This fosters trust—and trust boosts customer retention, not only during the World Cup but long after the tournament ends and attention shifts back to domestic football.

Aside from trading and data, how significant is front-end customization?

It’s essential in all competitive markets, particularly Brazil. Many operators undervalue the impact of localized UX design on performance. A World Cup strategy isn’t merely about adding more markets—it’s about creating an emotional and user-friendly experience.

For instance, a dedicated Brazil team hub lets bettors quickly access fixtures, standings, statistics, and various betting markets all in one spot. The fewer clicks required to find their desired bet, the more positive the experience.

Player-centric Bet Builders are growing in popularity and can be easily showcased, alongside prominent odds boosts aligned with national pride. When Brazil is playing, that match should take center stage on the homepage.

What role do Bet Builder and personalized markets play during the World Cup?

Bet Builder is among the most effective engagement tools for global tournaments. Brazilian bettors enjoy combining multiple selections—such as goalscorer markets, total goals, cards, corners, player shots, and more.

Using official data and robust pricing models, providers can offer dynamic, real-time combinations without putting operators at undue risk. The key lies in balancing flexibility with smart risk management tools.

How can providers assist operators in managing risk during this high-profile event?

Risk management during the World Cup involves:

• Real-time monitoring dashboards
• Automated exposure limits
• Market-specific liability controls
• Pre-set risk profiles

We collaborate closely with operators to tailor settings for Brazil, considering local betting trends, average stake amounts, and promotional strategies.

Lastly, what should Brazilian operators focus on now to succeed in the next World Cup cycle?

The top priority is investing in front-end localization, not just back-end performance.

The World Cup is more than a temporary revenue boost. In Brazil, it’s a moment that shapes a brand’s identity. Operators that provide speed, reliability, and a culturally relevant experience will keep those users engaged long after the final match ends.